Flying High In A Competitive Industry (Inbunden)
avLoizos Heracleous, Jochen Wirtz, Nitin Pangarkar
ISBN: 9780071281966 - UTGIVEN: 2008-12-01The Singapore Airlines way to extraordinary management
Services Marketing (Inbunden)
avChristopher H. Lovelock, Jochen Wirtz
ISBN: 9780136107217 - UTGIVEN: 201001For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into th[...]
Services Marketing (Häftad)
avChristopher H. Lovelock, Jochen Wirtz
ISBN: 9780273756064 - UTGIVEN: 201112For undergraduate courses in Service Marketing
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.The fundamentals of services marketing pre[...]
Essentials of Services Marketing (Häftad)
avChristopher H. Lovelock, Jochen Wirtz, Patricia Chew
ISBN: 9789810686185 - UTGIVEN: 2012-05Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention an[...]
